To celebrate Penguin's 75th anniversary, 75 new Popular Penguins were announced. The extensive campaign involved months of preparing with numerous departments. The market was flooded with public transport banners, an Avant Garde booklet, a custom point-of-sale header, banners, wrapping paper and a cloth bag. Fans of the series were chosen to help reveal the new titles by starring in a Penguin TV YouTube video.

Popular Penguins